Holly Willoughby suffered another career blow at Tuesday night’s National Television Awards after This Morning lost its 12-year winning streak.
The show has won the Daytime award for 12 years straight but following the Phillip Schofield scandal, lost out to The Repair Show.
The presenter shared a picture of herself tucking into a greasy burger after the show and posing with The Repair Shop’s Jay Blades on Instagram shortly after.
The posts come after The NTA audience appeared to boo scandal-plagued show This Morning during the star-studded ceremony at the O2 in London on Thursday.
The incident occurred as the One Show’s Jermaine Jenas and Ronan Kemp took to the stage to announce the nominations for Best Time show – an award This Morning has bagged consecutively for the last 12 years.
Holly Willoughby’s consolation prize! Presenter tucked into a greasy burger and posed with The Repair Shop’s Jay Blades after This Morning lost its NTA crown to them on Tuesday after 12 year win due to the Phillip Schofield scandal
Congrats to him! Holly shared this picture of herself with The Repair Shop’s Jay Blades
A swift exit! After losing out during the show she made a low-key exit with husband Dan Baldwin before heading to McDonalds for her post-awards show meal
While introducing a fun clip from the ITV series the audience shouting and booing.
It comes as the ITV morning programme continues to face backlash amid the furore of the Phillip Schofield affair and lost out to BBC’s The Repair Shop.
Host Jay Blades encouraged the crowd to cheer as the show’s team took to the stage at The O2 and took a picture of the moment as he noted it was a “rarity” for them to be winning the prize.
Blades thanked those who voted and the team behind the show, adding: ‘I would like to salute my experts, they are my family.’
He also praised his fellow nominees at This Morning, The Chase and Loose Women, saying: “We’re the new kids on the block ad I’m glad we’ve won this time.
‘I know it won’t be a regular thing so thank you.’
This Morning’s loss come after Holly’s negatively received return to the sofa this week and dip in ratings.
The presenter continued to face down the show’s ‘make or break’ battle for survival following the Schofield scandal as Monday’s show received just 565,000 viewers – a loss of 171,000 from Friday’s show which bagged 736,000.
In another blow, Phillip has unfollowed Holly on Instagram hours before the ceremony but still follows her sister Kelly. At the time of writing Holly still follows Phillip on Instagram.
It was a night of what ifs for Alison Hammond and flagship show This Morning, but it was business as usual for Ant McPartlin and Declan Donnelly as the National Television Awards got underway on Tuesday evening.
Beneath the lights of London’s O2 Arena, it was Ant and Dec who claimed their 22nd NTA at the annual ceremony following a successful return to the Australian jungle with ITV1 juggernaut I’m A Celebrity… Get Me Out Of Here!
he pair claimed the award ahead of the much fancied Hammond, notably selected ahead of her This Morning co-host Holly Willoughby in the category for Best Presenter.
Ant and Dec – who were also competing with Martin Lewis, Claudia Winkleman and Bradley Walsh for Best Presenter – admitted they were “more nervous than ever” before going into the event on Tuesday evening, but were just as “humbled and grateful” to receive the honour as they had ever been.
Ant said: ‘Thank you so much to the NTAs we’ve got quite a long list of thank yous, all of the shows and the people we work with, we are the luckiest two men on telly because we’ve got the best production teams and the best people to work with, we thank you from the bottom of our hearts.’
Fall from grace: The NTA audience appeared to boo scandal-plagued show This Morning during the star-studded ceremony at the O2 in London on Thursday
Gutted: The incident occurred as the One Show’s Jermaine Jenas and Ronan Kemp took to the stage to announce the nominations for Best Time show
Not seeing the funny side: While introducing a fun clip from the ITV series the audience shouting and booing
All smiles: Despite missing out the This Morning team put on brave faces and posed for a fun selfie
Snap happy: Holly shared the results of her selfie on her Instagram page
Making moves: She still seemed in good spirits as she slipped out of the ceremony with Dan
Off she goes: Holly clambered into the back of her waiting car but needed some help lifting the train of her showstopping gown
Sitting pretty: She looked radiant as she settled into the back of her car
Backlash: This Morning’s loss at the NTAs comes after Holly’s return on Monday’s show received just 565,000 viewers – a loss of 171,000 from Friday’s show which bagged 736,000
His presenting partner Declan Donnelly added: ‘Thank you to ITV, to Kevin and Katie and all the team at ITV for your continued support. Thank you to our fantastic management team for your support, thank you gang, you’re up in the box somewhere.
‘Thank you to our lovely wives, our beautiful children. I can’t believe that we are still getting away with this…’
Ant interrupted: Were you more nervous than ever?’
Dec agreed: ‘Ever before, hands are sticky, my heart is beating, but we are as humbled and grateful tonight as we were the first time we won, so thank you for taking the time to vote for us, we really appreciate it.’
The ‘I’m A Celebrity… Get Me Out Of Here!’ presenters promised to keep working together for as long as possible.
Dec said: ‘We’ll see you back on telly very soon.’
Ant added: ‘We’ll keep doing it for as long as you want us to keep doing it.’
The actress appeared genuinely stunned as she made her way onto the stage after her portrayal of brain tumour victim Lola Pearce-Brown’s final days saw her scoop the accolade ahead of Emmerdale’s Dominic Brunt and Coronation Street stars Charlotte Jordan and Maureen Lipman.
Accepting the award from Michelle Collins – who excitedly shouted “Yes” when she read out Danielle’s name, the actress said: ‘I literally… I really didn’t prepare anything, I thought this is the biggest, biggest, biggest shock and I can’t believe I’m standing in front of the O2.
‘I just want to say literally every single person who had an input into this storyline and the research, guys this is for you.
‘Please give money to Brain Tumour Research UK, they need it so, so much, they really do.’
She added: ‘I just want to take a minute to thank all the cast and Chris, and everyone who supported me, Julia Crampsie who brought me into the show, guys I love you so much without your support I couldn’t do this, thank you so much.’
Earlier in the evening, the TV Interview honour went to The Graham Norton Show but unlike category rivals Louis Theroux, Piers Morgan and Chris and Rosie Ramsay, the host wasn’t at the ceremony to be able to accept the accolade in person
The Traitors won the Reality Competition prize, while the third season of ‘Happy Valley’ landed the Returning Drama honour.
Mixed emotions: It was a night of what ifs for Alison Hammond , but it was business as usual for Ant McPartlin and Declan Donnelly as the event got underway
Well done: Beneath the lights of London’s O2 Arena, it was Ant and Dec who claimed their 22nd NTA at the annual ceremony
Triumph: EastEnders rounded off the night by winning the award for Best Serial Drama
Loving it: The entire cast posed backstage with their award after Tuesday evening’s show
The evening’s first award, the Bruce Forsyth Entertainment Award, was presented to Gogglebox.
Happy Valley also triumphed on the night, with the show winning in the category for Returning Drama, while actress Sarah Lancashire claimed the award for best Drama Performance.
The actress saw off tough competition from her co-star James Norton, Queen Charlotte’s India Amarteifio, Vera’s Brenda Blethyn and Call The Midwife’s Judy Parfitt to claim the prize.
Collecting the award on stage, she said: ‘Thank you so much for this. I have adored every scene, every moment of Happy Valley and I know I will never forget it.
She praised creator Sally Wainwright saying that she is “what makes Happy Valley” and that you are the “luckiest actor in the world” if you are a receipt of her words.